It’s Saturday, and the week long barrage of productivity, leadership and personal development take a backseat to one thing… relaxation. We all need a break from reality once in a while. I am offering up a primer on one of my favorite relaxation techniques… watching NASCAR. For some of you the thought of watching a [...]
Good Enough… Never Is!
Posted on June 16, 2005 Written by 3 Comments
Seth Godin has an interesting post on “the seduction of good enough.” In an excerpt from his post he ponders… Is anything as good as it could be? Maybe a cup of Starbucks coffee or a Scharffenberger chocolate bar. But almost everything else needs a lot of work. That canoe could be half the weight. [...]
Blog Broadcast
Posted on June 16, 2005 Written by Leave a Comment
Listening For A Purple Cow
Posted on June 14, 2005 Written by 2 Comments
I’m listening to Seth Godin’s book, “The Purple Cow” and I can’t help but wonder… how do we find one? Seth describes it this way… a purple cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Can you think of anything worthy of the “Purple Cow” moniker? I did a little searching [...]
Listen to Your Audience: Beyond Bullet Points
Posted on June 13, 2005 Written by Leave a Comment
Listening Marketing: Develop a Compelling Story
Posted on June 10, 2005 Written by 6 Comments
I have been listening to a fascinating audio book entitled “All marketers are liars” by Seth Godin. In his book, Seth talks about a new concept in marketing: Developing stories to market to groups of people with different “world views”. This is fantastic stuff. I am so tired of “in your face” marketing techniques that [...]
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