Father’s Day Success: Watch NASCAR

It’s Saturday, and the week long barrage of productivity, leadership and personal development take a backseat to one thing… relaxation. We all need a break from reality once in a while. I am offering up a primer on one of my favorite relaxation techniques… watching NASCAR. For some of you the thought of watching a [...]

Good Enough… Never Is!

Seth Godin has an interesting post on “the seduction of good enough.” In an excerpt from his post he ponders… Is anything as good as it could be? Maybe a cup of Starbucks coffee or a Scharffenberger chocolate bar. But almost everything else needs a lot of work. That canoe could be half the weight. [...]

Blog Broadcast

Scott Hodge is offering to give your blog a little publicity tomorrow. Just leave him an e-mail and he will publish your blog link in a post on his site. Scott has a great blog, dedicated to Life, Leadership, and Lattes. Check it out at scotthodge.org

Listening For A Purple Cow

I’m listening to Seth Godin’s book, “The Purple Cow” and I can’t help but wonder… how do we find one? Seth describes it this way… a purple cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Can you think of anything worthy of the “Purple Cow” moniker? I did a little searching [...]

Listen to Your Audience: Beyond Bullet Points

When was the last time you sat through a meeting with Powerpoint slides? If it was like most meetings the presenter had numerous slides with lots of bullet points. As each slide comes up the presenter turns to the screen and proceeds to read each point to you. As if you were not able to [...]

Listening Marketing: Develop a Compelling Story

I have been listening to a fascinating audio book entitled “All marketers are liars” by Seth Godin. In his book, Seth talks about a new concept in marketing: Developing stories to market to groups of people with different “world views”. This is fantastic stuff. I am so tired of “in your face” marketing techniques that [...]