Remarkable Audio Learning

Over the past year I’ve had the pleasure of reading and listening to a number of great books. Books that motivate and inspire and have changed my life for the better. I thought I would share my list with you today. Most of these titles have been audio books that I have listened to while [...]

Review: Little Miss Sunshine

Every once in a while you run into a movie that just hits home. A movie with a plot that you can truly relate to. Little Miss Sunshine is such a movie. I first heard about this movie from a L.A. Times link on “The Church of the Customer” blog. This movie is destined to [...]

Blogging SPARK

With a lot of new items coming in the next few weeks here at Success Begins Today, I decided to take a close look at our current setup and put this blog through the SPARK ratings system. The five items in the SPARK system really cover the majority of ground in a marketing sense. I [...]

A Passion for Writing

August has been a busy month here at Success Begins Today. It’s back to school time and that brings a lot of busy work getting everything ready for a new year. I find my chunks of writing time have become shorter and less frequent. This always presents itself as a quandary… should I wait and [...]

SPARK: Ratings

Over the last week we talked about the five elements of SPARK and how they relate to businesses. The five criteria are… Story Product or Service Atmosphere Routine Key Values It will be pretty easy to set up a 5 x 5 grid to rate businesses on a 1 to 5 scale on each of [...]

SPARK: Key Values

Visit any store in your local mall, hire someone to perform a job around your house, or visit the newest website and you’ll capture it. You’ll come away from each experience with something very profound. It’s a few words compiled into a short sentence. It will affect your future and it may have profound implications [...]