Over the last week we talked about the five elements of SPARK and how they relate to businesses. The five criteria are… Story Product or Service Atmosphere Routine Key Values It will be pretty easy to set up a 5 x 5 grid to rate businesses on a 1 to 5 scale on each of [...]

Visit any store in your local mall, hire someone to perform a job around your house, or visit the newest website and you’ll capture it. You’ll come away from each experience with something very profound. It’s a few words compiled into a short sentence. It will affect your future and it may have profound implications [...]