When you walk into Starbucks you quickly fall into a well planned routine. You wind your way through curved aisles, filled with shelves of enticing products. Suddenly the path widens and you face the front counter and a myriad of treats and other delicious calories. The lighting is powerful and enticing, leading your eyes to [...]
SPARK: A Unique Atmosphere
Posted on August 8, 2006 Written by Leave a Comment
The walls were a rich yellow color contrasted by large matted picture frames. The halogen lighting illuminated richly colored paintings. Soft smooth jazz played in the background. The aroma of a rich tapestry of flavors flowed through the air. This was no ordinary restaurant. A friendly smile greeted us as we sat down at a [...]
SPARK: Product Excellence
Posted on August 2, 2006 Written by Leave a Comment
What makes a great product? What causes us to shell out our hard earned money to buy that new widget or sign up for that wonderful new service? Three things come quickly to mind. Innovation, Value, and Excellence. All three of these constantly drive my buying decisions and I suspect they influence yours too. We [...]
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