Price Versus Value

predictably-irrational-book.jpg

Does the price of an item change your perceived value of it? If you price an aspirin at 50 cents will it relieve your headache better than an aspirin priced at a penny? Dan Ariely has quite a bit of research on the subject in his new book, Predictably Irrational. In the book, Dan explores [...]

The Power Of Free

chocolate-comparison1.jpg

In his best selling book Predictably Irrational, Dan Ariely asks a simple question, “What is the cost of no cost?” Dan and his team of social scientists did some experiments on a group of potential customers to find out how much they prized different types of chocolate. On a table in a large building they [...]

Discovering The Hidden Forces

I picked up an amazing book the other day entitled Predictably Irrational by MIT behavioral economist Dan Ariely. In this best selling hardback, Dan explores the hidden forces that shape our decisions. From the first chapter on, this book had some amazing insights in store for the reader. Things such as … Why do headaches [...]

Exploring Santa Barbara On A Segway i2

segway-i2-8x6.jpg

Have you ever had a dream where you could fly or glide through the air? In my dream it’s almost effortless. You just point where you want to go and you zoom off in that direction. Flying through the air with the wind blowing past your face. Sometimes dreams come true. My wife and I [...]