Do People Understand Your Brand?

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When people walk in to your place of business, do they know what to do? When web users land on your web page, do they know how to proceed? When people get to your sales page, do they know how to buy your product? These are all important questions to ask. If you are running [...]

Creating Your Brand: Backstory

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Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know who you are and what makes you tick. If you are a writer, speaker, or online blogger, we want [...]

What Makes a Great Brand?

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I love the art and science of branding. Whether it’s designing a new logo or coming up with a new tag-line, branding can be fun. Yet in all the marketing hoopla, what makes a great brand? What makes you decide to buy one cup of coffee over another. Why do you drive your brand of [...]

A New Tool In Klout For Business Success

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If you are in business, you know how important connections are. They are the lifeblood of your operation. You need suppliers, B to B helpers, and most of all you need customers. You can spend weeks or months trying to find the right people. Your marketing campaigns may be ineffective if you don’t have the [...]

How To Find Interesting People To Follow On Twitter Using Klout

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Klout is a great new online tool that shows you your combined social media score and can help you find influential people to follow. The main interface screen looks like the picture below. It contains your cumulative Klout score (bigger is better), your Twitter picture, the social networks you’re active on, people that you influence, [...]

Adding Keynote to Your Video Presentation

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In my first experiment creating a motivational video presentation, I decided to start with the basics. I stood in front of a white wall and shot a video of myself. In my first attempt, I stood next to a flat screen TV with a Powerpoint (Keynote) presentation on it. As I spoke, I advanced the [...]