How to Create a Book from Blog Posts

platform-book-journey_thumb.jpg

I’ve been blogging for over 7 years now, and during that time I’ve written hundreds of blog posts on a variety of subjects. Many of my blogger friends have suggested that I compile a non-fiction book based on these varied posts and publish it. Taking their advice, I sat down the other day and took [...]

Temecula: From Small Town to Business Destination

tedx-temecula_thumb.jpg

The town of Temecula and the surrounding region has grown exponentially over the past 30 years. What used to be a gas stop on route 395 is now a bustling city of 100,000. The surrounding valley now boasts over 300,000 residents. Living and working in the area since 1993, I can attest to the growing [...]

The iPad 3: Rumors and Questions

ipad-logo-3_thumb.jpg

The rumor mill has been very active during the past few months on the specifications of the upcoming Apple iPad 3. While the rumors have been all over the place, the last few days have brought a lot of consolidation and a few supposed photos. Here are a few things that most rumor sites agree [...]

Do People Understand Your Brand?

question mark blue

When people walk in to your place of business, do they know what to do? When web users land on your web page, do they know how to proceed? When people get to your sales page, do they know how to buy your product? These are all important questions to ask. If you are running [...]

Creating Your Brand: Backstory

mcdonalds-story.png

Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know who you are and what makes you tick. If you are a writer, speaker, or online blogger, we want [...]

What Makes a Great Brand?

card-brand

I love the art and science of branding. Whether it’s designing a new logo or coming up with a new tag-line, branding can be fun. Yet in all the marketing hoopla, what makes a great brand? What makes you decide to buy one cup of coffee over another. Why do you drive your brand of [...]