Develop an Online Presence, Build a Business Around It, and Make Money Doing it.

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Have you ever wanted to do what you are truly passionate about, build a business around it and make a good living doing it? That seems to be the outlook of many people in the new economy. If this is your goal, I have great news. It is possible to escape cubicle nation and get [...]

Creating Your Brand: Backstory

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Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know who you are and what makes you tick. If you are a writer, speaker, or online blogger, we want [...]

What Makes a Great Brand?

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I love the art and science of branding. Whether it’s designing a new logo or coming up with a new tag-line, branding can be fun. Yet in all the marketing hoopla, what makes a great brand? What makes you decide to buy one cup of coffee over another. Why do you drive your brand of [...]

Low Cost Marketing Tools in Just Minutes

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If you are in business or building a platform to promote yourself, you’ve probably had the need for effective marketing materials. Business cards, letterhead, reply cards, one sheets, and promotional flyers, are very helpful to get the word out. To get a good price, you have probably found you need to order a relatively large [...]

Navigating The Marketplace

dr-marketplace

In my last post I talked about climbing a rushing waterfall in Ocho Rios, Jamaica while on the Re:create cruise. While this climb seemed impossible at first, it became easier with each level attained. When I finally made it to the top, I was filled with exhilaration, that my fellow climbers and I made it [...]

What Happened to Barnes & Noble?

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I went in to my local Barnes & Noble the other day and found that things had changed considerably. The first thing I noticed when I walked in the front door was a huge display for their Nook book reader. It was a large exhibit which blocked your entrance to the rest of the store. [...]